Home

Order

About the Author

Table of Contents

Classes & Seminars

Resources

Local Bookstores
The Publishers Marketing Association and the Trade Distribution Acceptance Program
The Barnes & Noble Small Press Department
Distributor or Wholesaler?
Working with a Distributor
Barnes & Noble List of Distributors and Wholesalers
Other Distributors and Wholesalers
Borders and Walden Books
Books-A-Million
Little Professor Book Centers
Independent Bookstores
Airport and Hotel Bookstores
Book Clubs
Libraries
Non-Traditional Locations

12. PROMOTION--HOW TO MAKE PEOPLE WANT TO BUY YOUR BOOKS
1. Preparing your Promotional Materials
Sell sheet
Online media Kit

13. PROMOTION--HOW TO MAKE PEOPLE WANT TO BUY YOUR BOOKS
2. Getting the word out
Launch Party and Local Media Release   
Reviews & Reviewers
Book Signings
Radio Interviews
Promoting Your Book on Amazon
Publishers Marketing Association Programs
Trade Shows and Exhibitions
Internet Search Engines & Pay-Per-Click Advertising
Writing News Releases

14. NUTS AND BOLTS
Discounts and Terms of Sale
Getting Paid
Storing Your Books
Shipping Your Books
Labels, Invoices and Packing Slips
Returns
Getting Rid of Unsold Books

15. WHAT'S NEXT?
More Books
Publishing in Other Formats
Selling Out
Subsidiary Rights

16. MEASURING YOUR SUCCESS

APPENDIX 1--RESOURCES
Publishers Associations--National
Publishers Associations--Regional
Bookseller Associations--National
Bookseller Associations--Regional
Bookseller Associations-- Special Interest
Internet Discussion Lists
Book Printers
Informative Web Sites About Self-Publishing
Databases and Copyright Web Sites
Website Payment Processing and E-Commerce
Literary Agents
Publicists and Publicity Services
Radio Programs
Administration
Promotional Materials

APPENDIX 2--TIMELINE & PLANNING CHART

APPENDIX 3--SAMPLE BARNES & NOBLE SMALL PRESS DEPARTMENT PRESENTATION

BIBLIOGRAPHY

INDEX

INTRODUCTION

1. SHOULD YOU SELF-PUBLISH?

2. UNDERSTANDING THE BOOK MARKET
Assessing the Viability of Your Book
The Structure of the Book Market
Exceptions to the Classic Structure

3. SETTING UP YOUR PUBLISHING BUSINESS
Choosing a Name
Legal Aspects of Setting Up Your Business
Administration
Setting Up Your Web Site
Accepting Credit Cards
Registering with Bowkers and Obtaining ISBNs

4. DESIGNING YOUR BOOK'S INTERIOR
Selecting a Desktop Publishing Program
Choosing a Book Size
Choosing a Font and Point Size
Leading
Setting Page and Text Block Size
Indents
Dashes
Quotation Marks
Chapter Headings
Widows & Orphans
Drop Caps
Number of Pages
Front Matter
Back Matter
Page Numbers
Page Headings

5. THE COPYRIGHT PAGE
Where to get the information you need and where to put it
Obtaining a Library of Congress Cataloging in Publication Data Block
Obtaining a Library of Congress Control Number
Creating your Own Cataloging in Publication Data Block 
A Word About Copyright

6. COVER DESIGN
Choosing and Working with a Cover Designer
Designing Your Own Cover
Galley Cover for Pre-Publication Reviews

7. SELECTING A PRINTING METHOD AND PRINTER 
Print On Demand or Traditional Printing
Selecting and Working with a Traditional Printer
Selecting and Working with a Print On Demand Printer
Printing Your Galleys

8. PREPARING YOUR TEXT AND COVER FOR THE PRINTER
Converting your Text File to PDF

9. THE PRE-PUBLICATION PHASE
Setting a Publication Date
Pre-Publication Reviewers
What to do with your Left-Over Galleys

10. LAUNCHING YOUR BOOK--PRACTICAL & ADMINISTRATIVE TASKS
Preparing for the Launch (Before your Books Arrive)
When Your Books Arrive from the Printer

11. BRINGING YOUR BOOK TO MARKET -- GETTING YOUR BOOKS WHERE PEOPLE CAN BUY THEM
Friends & Family
Sales from Your Website
Amazon.com
Barnes & Noble Online Store (BN.Com)
Other Online Stores